Our Center for Sports Journalism survey of sports reporters, published in the International Journal of Sport Communication, has gotten attention recently because of our finding that 4 in 10 reporters told us they gambled on sports -- and one in 20 told us they gamble on sports they cover.
The more interesting finding to us, though, is the relationship between behaviors such as gambling by reporters and their beliefs about the mission and values of journalism. The more sports journalists adhered to a "public-service" mission for journalism (the belief that sports reporters should function as "watchdogs" for the public), the more likely they were to reject gambling and other ethically suspect practices that have given sports journalism a toy-box reputation in newsrooms.
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