Presentations at the 31st annual NASSS conference wrapped up this weekend, highlighted by a handful of Penn State College of Communications alumni and current students. Alumna Erin Whiteside and graduate student Jason Genovese began the final day of presentations before students Laura Caldwell and Melanie Formentin also presented their current research.
Genovese, currently teaching at Bloomsburg University of Pennsylvania, kicked off an early morning session with his presentation The Complexity of Sports Television Reporting in the Modern Sports-Media Complex. He highlighted the factors that complicate the reporter-source relationship in sports television media production. Using ethnographic techniques, Genovese outlined how reporters are adapting to the changing nature of contemporary reporter-source relationships. Reporters are feeling a push to adapt to new technologies, becoming more versatile and multi-skilled to work with changing technologies. Reporters also face conflicts of ownership; one group often owns the media outlet and the team being covered, meaning reporters must consider the wants of the ownership group when reporting on an issue.
Whiteside, currently teaching at the University of Tennessee, presented her work “I Repeat: I am Not a Lesbian!” Sexuality and Heteronormativity in the Sports Media Workplace. Using discourses of sexuality she analyzed underrepresentation and marginalization of females in sports media. Through interviews with female SIDs, Whiteside found that sexuality is an overwhelming part of the sports media workplace environment. Female sports media practitioners are consciously and constantly fighting the notion of being a lesbian simply because of their choice of profession. Experience playing sports, marital status, and working with women’s sports enhanced these feelings, making these professionals feel as though they needed to defend their sexuality in the work place, whether they were heterosexual or not.
Caldwell’s research, ESPN’s “Body Issue” and the Limits of Liberating Gendered Bodies, used textual analysis to assess that the images presented are both positive and negative. Caldwell analyzed both ESPN “Body” issues to determine if they explored and celebrated athletic form or simply sexualized the athletes photographed. Although the 2010 issue was more sexualized than the original issue, stereotypes of athletic beauty were challenged through the presentation of females engaged in sport and the inclusion of disabled athletes. Male figure skater Evan Lysachek also challenged athletic stereotypes by being shown in a graceful pose. She suggested that, ultimately, interpretations of the images are likely to be dictated by audience perceptions.
Finally, Formentin presented her work Moving Beyond the 2004-05 NHL Lockout: A Fan Survey. In this study, she looked at the 2004-05 lockout as an organizational crisis and attempted to gauge perceptions of the NHL’s reputation five years after the event. Using Situational Crisis Communication Theory, she surveyed 140 fans to assess whether variables of the theory can predict or be attributed to reputation following a crisis. A survey of 140 fans suggests that the league’s reputation has marginally improved. Additionally, Formentin found that it may be possible to deconstruct the notion of reputation to assess both organizational and industry reputation when developing crisis management strategies.
- Melanie Formentin
Showing posts with label nhl. Show all posts
Showing posts with label nhl. Show all posts
Monday, November 08, 2010
Monday, September 20, 2010
Leaked Credentialing Guidelines Focus on Bloggers
In recent weeks, attention was briefly drawn to the NHL’s policy regarding bloggers in the press box. A leaked draft of guidelines for credentialing bloggers surfaced in the hockey blogosphere. The leak grabbed the attention of various members of the hockey community, ranging from established bloggers to the owner of the Washington Capitals, Ted Leonsis.
Reports are that this is old news and the league office is quick to point out that there has been a policy regarding bloggers for two years. What leaked was a draft, and to this point clubs have been allowed to take their own positions regarding the issues. Teams such as the New York Rangers have policies that are regarded to be stringent, while Leonsis’ blog post makes it apparent that he embraces blogging as a positive direction for the multimedia landscape. (He actually prides himself on being a daily blogger.) According to Frank Brown, NHL vice president of communications, the NHL’s current position remains the same as it has for the previous two years.
“We’re aware of the emerging voice of the blogger,” Brown said, “and want to be respectful of that while still being respectful of the significant number of other elements that have to be considered.”
The notion that each team has been able to make a blogging policy that works for itself may be why the NHL hasn’t felt a need to outline specific blogging terms to this point. Blogging isn’t a new practice, and it certainly isn’t new to the NHL, as evidenced by the New York Islanders’ Blog Box program. In its fourth year, the Blog Box invites bloggers to “try out” for a chance to cover the team. The participants receive single-game credentials and access to players and coaches. Obviously, this works for their organization.
Of course, the questions then remain as to whether or not bloggers are journalists in their own right, and if they should be treated like journalists. The blog has emerged as a forum for news, insight and discussion about any topic imaginable. For sports, it’s a place to discuss rumors and the murkier side of how a team performs on a given night. It’s a place where people like Yahoo’s Greg Wyshynski can leak drafted guidelines for credentialing bloggers. Sports bloggers can be anywhere from amateur commentators to engaged, well-read critical thinkers about a league or team.
This topic may not have emerged for its novelty, but it’s still one worth discussing. The changing multimedia landscape forces us to at least think about the role of bloggers in sports media. Whether bloggers should be granted all-access is a hard question to answer. The fact that a draft proposal surfaced shows that a professional league such as the NHL is considering – and has been considering – this question. That their current policy is to let individual clubs make their own call seems fair, as this is a medium we’re still working to understand. It will be interesting to see if a new league-wide policy is released and, if so, how it positions bloggers.
- Melanie Formentin
**If you’re interested in the topic of bloggers as journalists, join the Curley Center for Sports Journalism as we host the first of an online series of chats being launched this year. The first discussion will focus on the topic of credentialing and is set for Monday, October 18, from 1-2 p.m. Stay tuned to this blog for more details about speakers and connecting to the chat.**
Reports are that this is old news and the league office is quick to point out that there has been a policy regarding bloggers for two years. What leaked was a draft, and to this point clubs have been allowed to take their own positions regarding the issues. Teams such as the New York Rangers have policies that are regarded to be stringent, while Leonsis’ blog post makes it apparent that he embraces blogging as a positive direction for the multimedia landscape. (He actually prides himself on being a daily blogger.) According to Frank Brown, NHL vice president of communications, the NHL’s current position remains the same as it has for the previous two years.
“We’re aware of the emerging voice of the blogger,” Brown said, “and want to be respectful of that while still being respectful of the significant number of other elements that have to be considered.”
The notion that each team has been able to make a blogging policy that works for itself may be why the NHL hasn’t felt a need to outline specific blogging terms to this point. Blogging isn’t a new practice, and it certainly isn’t new to the NHL, as evidenced by the New York Islanders’ Blog Box program. In its fourth year, the Blog Box invites bloggers to “try out” for a chance to cover the team. The participants receive single-game credentials and access to players and coaches. Obviously, this works for their organization.
Of course, the questions then remain as to whether or not bloggers are journalists in their own right, and if they should be treated like journalists. The blog has emerged as a forum for news, insight and discussion about any topic imaginable. For sports, it’s a place to discuss rumors and the murkier side of how a team performs on a given night. It’s a place where people like Yahoo’s Greg Wyshynski can leak drafted guidelines for credentialing bloggers. Sports bloggers can be anywhere from amateur commentators to engaged, well-read critical thinkers about a league or team.
This topic may not have emerged for its novelty, but it’s still one worth discussing. The changing multimedia landscape forces us to at least think about the role of bloggers in sports media. Whether bloggers should be granted all-access is a hard question to answer. The fact that a draft proposal surfaced shows that a professional league such as the NHL is considering – and has been considering – this question. That their current policy is to let individual clubs make their own call seems fair, as this is a medium we’re still working to understand. It will be interesting to see if a new league-wide policy is released and, if so, how it positions bloggers.
- Melanie Formentin
**If you’re interested in the topic of bloggers as journalists, join the Curley Center for Sports Journalism as we host the first of an online series of chats being launched this year. The first discussion will focus on the topic of credentialing and is set for Monday, October 18, from 1-2 p.m. Stay tuned to this blog for more details about speakers and connecting to the chat.**
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