The sports beat: How much has it really changed?

The latest issue of Nieman Reports looks at the beat structure in news reporting and includes a special focus on sports departments. In a piece about the influence of new media on sports reporting, Curley Center Director Malcolm Moran writes that "competitive pressures are rewriting the rules" by challenging traditional practice in regard to verifying sources and ensuring accuracy. Lindsay Jones, a beat writer for The Denver Post, talks about how she aims to adhere to high journalistic standards even as she races to be the first on the story -- with her thumbs on her phone keypad -- via Twitter.
Not all has changed, however. In a story I wrote about the beat structure in sports departments, I argue that the infinite news hole created by new media hasn't really expanded coverage of women's sports, mostly because beat structures in sports departments haven't changed to allow it. In other words, the technologies may be new, and the challenges to reporters to get the story fast may be more intense, but the types of sports covered and the types of stories consumers get from media sources haven't really changed that much.
The bottom line: It'll take a lot more than technology to see substantive changes in sports media content.
--Marie Hardin

Sports Journalism, Athletes in for a Big Challenge

TMZ.com, a leading gossip and celebrity news web site, has entered the sports media market, launching TMZ Sports at the start of the year. And if its recent coverage of the Gilbert Arenas story is any indication, established sports media outlets are facing a legitimate contender in this saturated industry. Already the web site scooped everyone from ESPN to the Washington Post by first reporting that Arenas does not have a license to carry the firearm he is accused of brandishing in the Wizards’ locker room, and that according to “law enforcement sources,” the locker room is monitored by surveillance video, making it a real possibility that footage of the incident exists.

As a gossip web site, TMZ Sports will have to prove its reporting accuracy in order to solidify a reputation as a reputable source for sports media news. But TMZ Sports isn’t just covering sports in the traditional sense; rather, it is building off what TMZ.com does well: gossip. In doing so, the web site is challenging unspoken agreements between athletes and media that private lives generally stay private. The site has held no punches in its Tiger Woods coverage, even posting grainy cell phone photos of Woods in various nightclubs, which directly contradict the pristine image Woods has worked so hard to create. In just a few short weeks, the site has posted everything from documents in Shaquille O’Neal’s divorce proceedings to pictures of baseball player Matt Kemp grabbing the backside of his girlfriend, Rihanna.

If TMZ Sports stays on this course, major athletes will have a major problem. Without a free pass from the media, the private, sometimes unsavory and always un-manufactured side of our “All-American” athletes will be on full display for the world to see. Considering that a carefully guarded image is critical for marketing (and financial) success, athletes have a real reason to be nervous: After all, if TMZ Sports been around 20 years ago, everyone’s favorite Nike pitchman might not have enjoyed such public admiration had stories and pictures of his now-infamous gambling habit been so readily available.

--Erin Whiteside

Blogs to Tiger: We will decide how to cover you, not the other way around

The recent Tiger Woods car crash created a media firestorm—and not just in traditional sports journalism outlets. Celebrity and sports blogs were on the story, as well, and the differences in coverage illustrated the changing sports media landscape.
While traditional media outlets continued to report the “official” statement released by Woods’ web site along with an interview given by the local police, gossip and sports blogs like tmz.com, gawker.com and deadspin.com used a litany of unnamed sources to tell a much more sordid story from the beginning, something Woods is clearly not happy about. After all, the golfer is known for taking great lengths to protect his privacy – and his pristine, non-controversial image.
Traditional sports media outlets have a lot to lose in covering an unflattering story about Tiger Woods – they need access to him in order to be successful, and risking that access has a high cost. Given some of the commentary from sports journalists advocating Woods’ personal life be off limits, it’s safe to say they are aware of those costs. But blogs like tmz.com or deadspin.com don’t need such access, and that separation gives them a freedom that other outlets do not enjoy. Journalism purists may not like the very flimsy attitude such blogs take toward ethics and journalistic standards, but one thing is for sure: these new media outlets are changing the way sports stars are covered – not to mention the dynamics and unspoken rules in the sports media industry.
--Erin Whiteside