Sprinting toward the 'big-time' model

The movement of scholastic sports toward the college and professional sports models, in terms of media, marketing, and -- time will tell -- values, continues with the announcement in Sports Business Daily yesterday that "MSG Varsity" will launch Sept. 24 to 3 million CableVision subscribers in New York. The RSN-lookalike will feature a daily news show, a reality show, a call-in show, quiz show and games. MSG Varsity will include an "interactive" channel (where viewers can opt for different games) and a fully loaded Web site.
Who will get the advertising revenue? SBJ writes, "Cablevision is not paying the schools a rights fee for the programming, but describes its relationship as 'an unprecedented partnership' that will see the New York media company donate video equipment, Web templates, training and scholarships to schools that participate."
I hope someone keeps an eye on the 'unprecedented partnership' -- and exactly how the "equipment, training and scholarships" take form.