Wednesday, August 26, 2009
The case to credential bloggers
While the SEC and other sports-related organizations and consortiums are resisting inevitable changes in the ways sports are covered and consumed, we argue, in an opinion piece this week in Sports Business Journal, that organizations should instead look for ways to get bloggers into the press box. Some, such as NASCAR with its "citizen journalists," have already taken positive steps in that direction, having garnered publicity and offered a "carrot"to responsible bloggers. We also suggest that as bloggers get out into the environments about which they're writing, they're more likely to adopt the professional values of journalists who cover sports -- and that's a good thing.