Wednesday, July 26, 2006
The X Games: Save the ink
Sports editors around the country have experimented with coverage of action sports to draw young readers. It may not be worth the effort. In focus groups with teenage sports fans from around the U.S. here at Penn State this week for its Sports Journalism Institute, participants say any interest they have in action sports will be satiated by watching the X Games (which begin next week) -- they don't want to see it in the paper. They see it more as entertainment than as a competitive sport that should get traditional sports coverage.