Saturday, July 08, 2006
Drudging up jock news
A new Web site, modeled on the Drudge Report format, is another bookmark option for sport junkies. The site, Jock Report, doesn't offer anything particularly original -- but it does offer a comprehensive list of links to other sports news sites. Another new sports media offering (in the works): SI Edge, a fitness magazine with tips "from the pros" aimed at male sports fans. SI is a little behind in the emerging market for men's aesthetically oriented body mags -- Men's Health and others are already established. But there is room for more, most likely, as attitudes about men's fitness are evolving into a much more consumer-oriented model.