Friday, July 28, 2006

Team Web sites, network innovate content

Two recent articles in Sports Business Journal caught my interest: one reports that the YES Network (with DirectTV) is launching an interactive TV service. YES, affiliated with the Yankees, will the first for a U.S.-based regional sports network. The U.S. continues to lag behind other countries in offering interactive television. As YES (and last year, the NFL Network) introduce fans to this technology, they'll continue to rise in legitimacy as sources of information and news for fans -- possibly displacing more traditional media.
The other article reports that two NHL teams,the LA Kings and Anaheim Ducks, are considering hiring their own "beat writers" in the face of news that the LA Times is cutting back on hockey coverage. As more teams and leagues hire their own "journalists" to supplement or compete with newspapers and more traditional outlets, the line will continue to blur between sports PR and traditional journalism.


ChiTownGalPal said...

I enjoy your blog, as I'm facinated by both sport and media.

Quick comments. I'm surprised they're arent's more networks (like YES and NFL) going the interactive route. For a while now society in general has been adopting (and loving) customization. It's time the sports world realize this trend is a reality, not a fad.

Second, I think the blur between sports PR and trad'l journalism has been blurred for years. Just look at and ... blogs! I mean, do we REALLY know who's writing these? What is sports journalism now (think Fantasy sites, message boards... Wow. The possibilities such a definition are endless)?

I'll be back to your site.

Erik Mann said...

great topic, keep up the great posts, MMA