Saturday, March 15, 2008
ESPN the Mag at 10: A dressy occasion
ESPN the Magazine's anniversary double issue features 10 covers -- most of male athletes, of course, and all posed in street clothes. Apparently, athletes will appear more often in stylish street clothes in the magazine, as it has hired a fashion director and will being running fashion credits. The images of style-conscious men in the mag certainly provides food for thought about the ways images of masculinity in sports are evolving. But the evolution will more likely serve the economic interests of the magazine by attracting apparel advertisers than advance gender roles.