Friday, December 21, 2007
What do young sports fans want from newspapers?
A little bit of everything -- and packaged impeccably, from our research. In focus groups with male and female sports fans, most of whom were in their early 20s, we also found that they are skeptical about sports journalism in general and see league Web sites (such as NFL.com) as credible sources for sports news. The demand for coverage of women's team sports (such as basketball) was low, but female sports fans did express an interest in coverage of tennis and participatory sports.