Thursday, June 07, 2007
The making of another pseudo-event
ESPN2 televised the MLB First-Year Player draft today. In presenting the MLB draft (and others, such as the super-hyped coverage of the NFL draft), ESPN is able to secure cheap programming and use it to promote itself. Pretty slick. Of course, it also benefits MLB, which could use the help of some positive PR (the most recent comments by Gary Sheffield, for instance, expose growing racial fractures in the sport).