OLN, soon to change its name to "Versus" to more clearly position itself as a sports network, is giving the prime-time treatment to the International King of the Hill 8-Ball Shootout this summer. The event is old news -- it took place in January. But in the spirit that gave poker a strong run on ESPN and The Travel Channel, the delay in airing provides the production time to build the drama into the segment to draw viewers into a 6-week run. It's cheap for OLN -- King of the Hill involves no rights fees. ESPN and Fox Sports Net have both also run billiards competition.
Speaking of ESPN -- an aside: if you haven't already, read George Solomon's most recent column for his discussion of suggestions from ESPN staffers on ways the network needs to improve.