Post-Imus reflections

Nike ran an ad in today's New York Times that opines about the Imus fiasco: "Thank you for unintentionally moving women’s sport forward. And thank you for making all of us realize that we still have a long way to go." Unfortunately, the focus on the racism in his comment almost overwhelmed the ubiquitous-yet-invisible gender politics embedded in it. The most cogent take I've seen on the issue was, predictably, by Edge of Sports columnist Dave Zirin, who writes that much of the reaction to Imus is in "how we are taught to understand sports"