Female television sports reporters: Be attractive, but not too attractive

As pundits and opinion-makers have continued to weigh in on the Clinton Portis saga, discussion has turned to what reporter Ines Sainz was wearing, and whether or not her attire was to blame for the humiliating sexual harassment she was forced to endure from members of the New York Jets. Focusing on Sainz’s clothing and appearance places the blame on Sainz instead of a problematic locker room culture, and is reflective of tired “she asked for it” patriarchal discourse.

Blaming Sainz’s attire is a curious argument, given that there is an obvious unspoken rule that in order to appear on camera and cultivate a career in televised sports, women must exude a kind of heterosexual attractiveness through their physical appearance and dress. Women are thus left in a double-bind: In order to join “the boys” they must be appealing to boys, but should they be too appealing in a certain context (see locker room, Jets) their attractiveness becomes their own fault. Until we begin to see female reporters as qualified sports reporters and not, as Hannah Storm had to remind her two male colleagues on a recent ESPN debate “there to check guys out,” women will continue to be reduced to their bodies in ways that are never on their own terms.

--Erin Whiteside

The Chicago Tribune, Sexist Sporting Imagery and the Case for Increased Gender Diversity in Sports Newsrooms

The old “you play like a girl” insult made a comeback today, courtesy of the Chicago Tribune. As part of its regular poster series, the newspaper depicted the Chicago Blackhawks’ Stanley Cup Finals opponent Chris Pronger as wearing a figure skating dress with the accompanying text “Chrissy Pronger: Looks like Tarzan, skates like Jane.”

It’s hard to believe such a blatantly sexist image would be given the green light in today’s post-Title IX era, but as research has shown, such discourse is part of the accepted culture in sports newsrooms, where sexist and mysoginist jokes are often considered “normal” and “routine.”

The poster itself uses ideology about the inferiority of women’s sports to suggest that Pronger and the Flyers are also inferior. The trivialization of women’s athletics in mainstream sports media is a common trope in research, but studies have shown that increased gender diversity in sports staffs may affect content. As one recent study found, when sports staffs include more women in gatekeeping positions, coverage of women’s sports tends to more often reject stereotypical frames of female athletes. Although that study focused on the representation of women’s sports, the bigger idea is that more diverse staffs may lead to more thoughtful coverage.

Considering women still are vastly underrepresented in sports newsrooms, and that clearly sexist imagery and discourse continues to advance past myriad gatekeepers, this latest mistake by the Trib offers another compelling reason for the increased gender diversification of sports media staffs.

--Erin Whiteside

Women breaking barriers: A milestone

From the Association for Women in Sports Media: Today marks the 35th anniversary of Robin Herman and Marcel St. Cyr becoming the first female sports reporters to enter a locker room for post-game interviews.

Herman was a reporter at The New York Times and St. Cyr was working for CKLM Radio in Montreal when the two women broke the locker room barrier after the National Hockey League's All-Star game.

"This is a significant day in the history of women in sports media," AWSM president Jenni Carlson said. "All of us celebrate the courage that Robin and Marcel showed 35 years ago. Without them and other pioneers like them, we would not be where we are today."

Los Angeles Times columnist Jerome Crowe mentioned the anniversary in today's paper.

Herman also shared her memories in her blog.