The Chicago Tribune, Sexist Sporting Imagery and the Case for Increased Gender Diversity in Sports Newsrooms

The old “you play like a girl” insult made a comeback today, courtesy of the Chicago Tribune. As part of its regular poster series, the newspaper depicted the Chicago Blackhawks’ Stanley Cup Finals opponent Chris Pronger as wearing a figure skating dress with the accompanying text “Chrissy Pronger: Looks like Tarzan, skates like Jane.”

It’s hard to believe such a blatantly sexist image would be given the green light in today’s post-Title IX era, but as research has shown, such discourse is part of the accepted culture in sports newsrooms, where sexist and mysoginist jokes are often considered “normal” and “routine.”

The poster itself uses ideology about the inferiority of women’s sports to suggest that Pronger and the Flyers are also inferior. The trivialization of women’s athletics in mainstream sports media is a common trope in research, but studies have shown that increased gender diversity in sports staffs may affect content. As one recent study found, when sports staffs include more women in gatekeeping positions, coverage of women’s sports tends to more often reject stereotypical frames of female athletes. Although that study focused on the representation of women’s sports, the bigger idea is that more diverse staffs may lead to more thoughtful coverage.

Considering women still are vastly underrepresented in sports newsrooms, and that clearly sexist imagery and discourse continues to advance past myriad gatekeepers, this latest mistake by the Trib offers another compelling reason for the increased gender diversification of sports media staffs.

--Erin Whiteside

People Who Use Walkers Need Not Apply

In Denver, taking shots at the Oakland Raiders is as much a pastime as hitting the slopes during the winter. So it came as no surprise that prior to Sunday’s Oakland-Denver game, the Denver Post ran a piece detailing the recent declining success of the Raiders under the leadership of owner Al Davis. And Davis, writes author Jim Armstrong, has lost “it”:

He doesn't look the part these days, but Davis was the driving force behind what once was one of the most successful franchises in sports. No, really, we're not making this up. An 80-year-old man confined to a walker once ran circles around the competition.

Of course, Davis is not a player and doesn’t actually need to “run in circles” to effectively do his job. And it’s not clear how using a walker keeps Davis from success in the front office.
Armstrong’s comments – and a related front-page picture showing Davis using his walker – are part of a bigger cultural narrative that suggests sports are not a place for people with disabilities. It’s especially prevalent in the United States, where images of athletes with disabilities are rarely published or broadcast. The end result is a constant stream of images that define the ideal athletic body: a powerful, heterosexual, able-bodied male. The text and images in the Davis story help normalize this idea, and further suggest that whether it’s on the field or in the front office, sports are reserved for the able-bodied.
--Erin Whiteside