What do women want?

The readership of newspaper sports sections has traditionally been mostly male -- men compose upwards of 80 percent of readers. But if sports sections are to expand their base (and draw more advertising revenue), they need to change that ratio and bring more female readers into the mix.
But how? What do female sports fans want? The CSJ has started a project to compare how men and women read newspaper sports sections -- and the results so far are very interesting. The way women and men see simple features, such as box scores and game stories, is a study in contrasts. We'll provide results here as we conduct more focus groups.